As the world moves to a digital-first economy, retail marketing is going into overdrive as e-commerce enterprises dominate the retail sectors of the global markets. Several retailers have necessitated an omnichannel model to sustain operations amidst recent economic turmoil. Despite the recent dearth of business, the retail market has bounced back with the help of modern methodologies being adopted to transform the marketing channels.
According to GlobeNewswire, the global retail market valued at USD 23,645 billion in 2022 is expected to grow at a Compound Annual Growth Rate (CAGR) of 6.3 percent to reach 39,933.3 billion in 2030. The proliferation of the market is attributed to the adoption of digital technologies and software to meet the demands of consumers. Brick-and-mortar retail organizations across the Asian Pacific region have shifted their operations online or have adopted omnichannel models to increase their customer reach. Moreover, the majority of marketing firms are developing personalized campaigns to gain new customers and drive business growth for their clients.
In this edition of Retail Tech Insights APAC, we present the list of the most promising Retail marketing solutions providers in APAC. Maise is a digital marketing company that bridges the gap between brands and consumers by translating its clients’ marketing teams’ strategies into consumer-relevant creative initiatives. We also bring to you thought leadership articles and exclusive insights from expert CIOs and CXOs -Christopher Davis, Chief Information Officer, The Tile Shop; Leah Balter, Chief Information Officer, Bunnings; Amy Sullivan, Senior Vice President, Kirkland’s presenting their views and opinions on how organizations can incorporate changes in the retail marketing industry. We hope the valuable insights from industry thought leaders and the Retail Marketing solution providers featured in this edition help you make informed decisions for your organization.
